- Brooke Baevsky is a personal chef who works with movie star purchasers in Beverly Hills.
- Baevsky posted a controversial TikTok saying she spent over $3,500 on groceries for a shopper.
A private chef in California who stated she spent $3515.09 whereas purchasing for a shopper has sparked outrage and hypothesis about how the rich spend their cash.
Brooke Baevsky, shared her story on TikTok, the place she has greater than 174,000 followers and sometimes posts life-style content about her job as a “movie star personal chef in Beverly Hills.”
In her video, posted on November 17, Baevsky will be seen standing inside a retailer, saying, “So, how a lot did I simply spend at Erewhon right now for my shopper,” earlier than filming what gave the impression to be a checkout until which confirmed a complete of $3515.09.
@itschefbae ☝BUT this included the last-minute granola & sea moss gel provides, so it’s a #bargain (that is additionally my utility to #extremecouponer) . . . #privatechef #laprivatechef #privatechefla #cheflife #chefs #chef #chefsofinstagram #wholefoodchef #chefplating #funny #oops #funnyvideo #instachef #chefbae #funny #funnyvideos #funnychef #chef #cheflife #funnyvideos #funnyvideo #chefsofinstagram #chefsofinsta #chefsreact #chefreactions #mealprep #privatechefla #cheflife #chef #chefs #lacheefs #laprivatechefs #heslthyfood #funny #celebritychef #celebrityprivatechef #chefs #lacheefs #laprivatechefs #heslthyfood #celebritychef #celebrityprivatechef ♬ original sound – Chef Bae
Commenters had been instantly shocked by the video, which has 3.4 million views, and many individuals criticized the TikToker and her shopper for spending a lot cash at Erewhon, a California grocery store chain recognized for promoting high-end natural meals and specialty merchandise.
“PLEASE persuade them that even Entire Meals is a greater various than Erewhon ” stated one prime remark below the video, whereas others stated, “THAT’S WAY MORE THAN MY MONTHLY RENT,” and “Individuals love throwing cash away.”
Later that day, Baevsky posted a follow-up video, the place she filmed a purchasing cart and included an on-screen checklist of all of the issues she purchased at Erewhon, saying the objects amounted to $3,515.09. The influencer listed 36 objects — though she didn’t state the amount of every merchandise she bought — together with varied area of interest meals merchandise like grain-free paleo bread and macadamia nut butter.
@itschefbae My @Erewhon Market cart is now well-known and comes with a digicam crew, paparazzi & it’s personal @GoPro . . . #privatechef #laprivatechef #privatechefla #cheflife #chefs #chef #chefsofinstagram #wholefoodchef #chefplating #funny #oops #funnyvideo #instachef #chefbae #funny #funnyvideos #funnychef #chef #cheflife #funnyvideos #funnyvideo #chefsofinstagram #chefsofinsta #chefsreact #chefreactions #mealprep #privatechefla #cheflife #chef #chefs #lacheefs #laprivatechefs #heslthyfood #funny #celebritychef #celebrityprivatechef #chefs #lacheefs #laprivatechefs #heslthyfood #celebritychef #celebrityprivatechef ♬ Made You Look – Meghan Trainor
She additionally identified in her video caption that there was a digicam crew along with her filming the purchasing cart, and the creator has stated in different movies that she’s presently engaged on a film project about her life and profession.
Some customers started to take a position that her Erewhon movies had been a prank or publicity stunt.
“There isn’t any approach. Erewhon is pricey however not THAT costly,” and “Did it are available gold luggage? This needs to be a joke,” customers wrote.
Baevsky didn’t reply to criticism of her movies on TikTok, however did tackle the controversy on Instagram, the place on-line customers wrote on her timeline that the movies had been “out of contact” and “tone deaf” in mild of rising grocery costs in the United States which has hit low-income families the hardest. The personal chef stated she believes entry to “wholesome, reasonably priced meals is a proper for everyone” and that she runs cooking classes for children and families on a funds, along with her work as a celeb chef.
Some TikTokers are fostering a culture of transparency round prices and spending, with extra creators and influencers sharing how much money they spend as a part of their day by day funds. Movies about extreme and enormous spending usually go massively viral and spark intense backlash, as commenters say it exhibits how influencers are out of contact with actuality and the strained monetary conditions of many bizarre individuals.
In November, TikTok influencer Tara Lynn was mocked for saying she spent over $10,000 on Harry Styles tickets as a result of she wished to be near the stage, and in October, life-style influencer Quenlin Blackwell confronted backlash after telling her TikTok followers she “by accident’ purchased a sofa for $100,000, earlier than showing to recommend the entire thing was a prank.
Baevsky didn’t instantly reply to Insider’s request for remark.
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