A Brampton girl’s journey towards wholesome residing has modified her life, in additional methods than one.
After discovering the well being advantages of sea moss, Nerissa Karacic began her personal firm advertising edible sea moss merchandise, which landed her a spot within the prime 5 of the Canada’s Total Mom Pitch enterprise competitors.
“I began it in farmers markets, meals markets,” she stated, explaining that with a background in digital media, she all the time wished to run a enterprise promoting her personal product. “I knew it needed to be one thing distinctive.”
In response to the Cleveland Clinic, sea moss is useful for intestine well being, is excessive in fibre and is an effective supply of iodine.
“The No. 1 factor I hear is a rise in vitality,” Karacic stated, when requested what her purchasers inform her concerning the merchandise.
Within the 1840s, sea moss was utilized by the Irish as meals to outlive the potato famine.
Karacic sources her sea moss, or purple algae, from the Caribbean, working with divers in Jamaica who accumulate the moss from depths of the ocean.
She stated they even harvest algae that they transplant and develop in additional shallow and accessible components of the ocean.
“I’ve the utmost respect for the divers,” she stated, noting she is of Caribbean descent and sources from the realm deliberately. “I actually wished to symbolize my tradition.”
Karacic signed up for Canada’s Complete Mother Pitch, a contest the place a whole lot of Canadian moms with enterprise pitches face off for a $10,000 money prize and $20,000 in enterprise companies.
Karacic stated as a mom and entrepreneur — known as “mompreneur” — what she and different moms who’re enterprise homeowners do is fairly particular.
“It’s two actually tough and gruelling issues collectively,” she stated.
After making it via the highest 100, she superior to the highest 5.
“I’m nonetheless very pleased with myself,” she stated, including that in the course of the contest “gross sales began going via the roof.”
World Moss affords sea moss jellies for smoothies, moss-infused drinks, seasonings and even uncooked moss, each on-line and thru choose eating places and markets throughout the GTA.