Too Lengthy; Did not Learn
Video gained 32.7k subs in 95 days and 94.8k likes, 3.7M Views, 922 feedback, 1.4K shares 8 seconds lengthy. Two frames inside 1 second within the video. particular person scratching dandruff off their head in a “snowlike” style, lol! Textual content on display, however not simply any textual content, is “Controversial.” ”Not utilizing it sooner ” an “Invisible CTA”
Video Stats: 94.8k likes, 3.7M Views, 922 feedback, 1.4K shares 8 seconds lengthy
Profile Stats: 32.7k subs gained in 95 days
video right here: https://www.tiktok.com/@citrusreefs/video/7153254374691605765?is_from_webapp=1&sender_device=pc&web_id=6901430766120748549
Standout Video components that made it viral:
- 2 frames inside 1 second within the opening of the video
- particular person scratching dandruff off their head in a “snowlike” style, lol!
- Textual content on display, however not simply any textual content. It’s “Controversial.”
- use of descriptive emojis
- appeals to individuals who use sea moss
- Noticeable earlier than and after in the remainder of the frames
- ”Not utilizing it sooner ” an “Invisible CTA.”
Why these Components made the video POP?
The opening with clips shorter than a second lengthy whereas the creator scratched his head and “snow” fell off was a complete eye-catcher. And made individuals marvel what was taking place, efficiently stopping their scroll.
In addition they carried out the “TikTok” target market efficiently and reverse-engineered the conduct they wished to get from the viewers on this case. It made those that use sea moss cease to grasp why they regretted utilizing it.
This additionally throws off the viewer as a result of they wouldn’t count on an individual to say they remorse utilizing sea moss in an advert, which this was.
Utilizing enjoyable and descriptive emojis offers it the “Tiktok” factor that the video is enjoyable and right here to entertain!
The noticeable earlier than and after speaks for itself and exhibits what sea moss can do for many who battle with dandruff. That is the “invisible CTA” I talked about earlier. Which suggests they bought the particular person the product with out telling them to purchase it.
Takeaways:
I like utilizing Lewin’s math equation B=f(P, E) for reverse engineering the reactions I wish to get from TikTok movies.
It’s a mathematical psychology equation that embodies the variable inside an individual performing a conduct. (this could must be totally defined one other time, however look into it!) Quick, punchy movies are nice when showcasing merchandise with clear earlier than and afters. Utilizing emojis to “beautify” the video is a cool strategy to make it extra entertaining!
Doing one thing bizarre or out of the peculiar in a fast style is at all times a good way to open the video.
L O A D I N G
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