- Erewhon is an natural health-food retailer identified for its distinctive choices and sky-high costs.
- Through the years, it is turn into a go-to hangout spot for celebrities and influencers in Los Angeles.
During the last half-decade, Erewhon has turn into one in all Los Angeles’s hottest hangout spots and vacationer sights. Its ascendance might come as a shock: it is a grocery retailer, in spite of everything.
Erewhon isn’t any peculiar grocery retailer, although. As an alternative, it is a licensed natural health-food retailer known for its unique offerings (camel milk and sea moss gel are examples) and its sky-high costs.
The grocery retailer chain, based in 1966, has grown from only one location in Los Angeles to eight shops within the final decade, with assist from an funding by personal fairness firm Stripes.
Through the years, it is turn into a go-to spot for celebrities and influencers in Los Angeles: actor Jonah Hill has been photographed carrying a $300 “Erewhon” sweatshirt, whereas Hailey Bieber just lately teamed up with the shop to create her personal $17 smoothie.
I visited Erewhon’s West Hollywood location to find out if there’s an “Erewhon tax,” that means buyers pay extra for a similar items they may get at one other grocery retailer. See the distinction in costs in comparison with Amazon-owned Complete Meals and Dealer Joe’s:
