Particularly formulated for curls, Prose’s Customized Styling Gel was co-developed over phases in Paris by way of a partnership with such business and curl specialists as Giovanni Ferrer; the Quann Sisters, Cipriana Quann and TK Surprise; founding father of Naturally Curly, Michelle Breyer; and hairstylist and curl professional Ona Diaz-Santin.
As well as, these members, together with movie star hairstylist and founding father of Hair Students Camille Good friend, type Prose’s first Haircare Advisory Board, the model stated.
“When my hair is pure and I’ve the liberty to play with it, I really feel most snug,” Ridloff stated. “Go massive, go slicked again, go braided, go loopy.”
“I honor my hair and that’s how I model it. I really like my hair. My hair doesn’t perceive guidelines, doesn’t perceive rigidity. It isn’t wild or loopy or troublesome — my hair is pure,” she stated. “And to be pure is revolutionary. That’s why I’m thrilled to work with Prose, an organization that celebrates all distinctive personalities, hair varieties and expressive freedom.”
The Customized Styling Gel is powered by greater than 97% of substances from such pure origins as aloe vera, okra and sea moss. Every facet of the formulation was fastidiously crafted to make sure the specified degree of maintain, the longevity of fashion and flexibility of seems whereas infusing hair with hydration, defining curls, and stopping frizz, the corporate stated.
Prose’s Customized Styling Gel is offered in three maintain ranges — mushy, medium and powerful — and is available in a spread of perfume choices that retail for $30.