- Erewhon is an natural health-food retailer identified for its distinctive choices and sky-high costs.
- Through the years, it is turn into a go-to hangout spot for celebrities and influencers in Los Angeles.
- I visited Erewhon and in contrast costs with Complete Meals and Dealer Joe’s. Try the distinction:
During the last half-decade, Erewhon has turn into certainly one of Los Angeles’s hottest hangout spots and vacationer points of interest. Its ascendance might come as a shock: it is a grocery retailer, in any case.
Erewhon isn’t any bizarre grocery retailer, although. As a substitute, it is a licensed natural health-food retailer known for its unique offerings (camel milk and sea moss gel are examples) and its sky-high costs.
The grocery retailer chain, based in 1966, has grown from only one location in Los Angeles to eight shops within the final decade, with assist from an funding by personal fairness firm Stripes.
Through the years, it is turn into a go-to spot for celebrities and influencers in Los Angeles: actor Jonah Hill has been photographed carrying a $300 “Erewhon” sweatshirt, whereas Hailey Bieber lately teamed up with the shop to create her personal $17 smoothie.
I visited Erewhon’s West Hollywood location to find out if there may be an “Erewhon tax,” which means customers pay extra for a similar items they might get at one other grocery retailer. See the distinction in costs in comparison with Amazon-owned Complete Meals and Dealer Joe’s: