From sea moss to sweaters to your armchair, uncover the important thing tendencies that can emerge throughout the globe in 2023.
WGSN ushers within the new yr with our annual forecast on the tendencies that can form the industries we cowl: Perception, Trend, Magnificence, Interiors, Meals & Drink and Shopper Tech. So what are you able to anticipate from the Top Trends for 2023 & Beyond?
Discover the largest pattern predictions in our newest podcast episode alongside WGSN CEO Carla Buzasi, Vice President of WGSN Shopper Perception Andrea Bell and Inventive Director of WGSN Lisa White. Welcome to 2023.
The spirit of sotol
“I like sotol, which I haven’t heard of till our Meals & Drink crew introduced this to the record for subsequent yr. It’s a Mexican spirit that, like plenty of different spirits, has been round for many years, if not a whole bunch of years, however in a single explicit nation and it’s simply starting to achieve prominence now exterior Mexico. So if anybody’s drank tequila or began ingesting mezcal lately, we imagine sotol would be the subsequent ‘it-spirit’ that you simply’ll begin seeing in cool hipster bars and even your cocktail cupboard.”
– Carla Buzasi, CEO, WGSN
The tip of social media as we all know it?
“DeSo, or decentralised social media, goes to return in extremely sturdy for 2023. There’s so many drivers inside it. We all know the pandemic accelerated the usage of social media, nevertheless it’s spotlighted some large issues – person management, privateness, misinformation – and this has led to what’s primarily a decentralised community. So it’s impartial servers not owned by large companies, much like blockchain know-how, to manipulate the way forward for social media.”
– Andrea Bell, Vice President, WGSN Shopper Perception
Digital goes minimal
“In a current examine in Canada, France, Italy, Germany, UK and US, 47% of respondents stated they actively search downtime from internet-enabled units resulting from digital fatigue. Digital fatigue is actual. We get a lot from social media and digital, however we have to take a break generally. It’s fascinating as a result of tech manufacturers are beginning to reply with what they’re calling ‘calm tech rules’. These are ambient units that assist cut back stress by taking over sure duties autonomously and delivering extra mild notifications.”
– Lisa White, Inventive Director, WGSN